I'm sitting here downloading "Matty Groves" by
Fairport Convention off of
iTunes, and just thinking to myself what my life would have been like if the
internet had existed back when I was in college. Would there have been my usual, almost daily dorm crawl literally banging on people's doors to be let in so I could look at their music collection? Would I have overdrawn my bank account countless times driving the 35 miles into the nearest city every weekend to prowl the Record Exchange (R.I.P.) for whatever album had the coolest cover? Would I have even met Joe if I wasn't sitting on his roommate's floor plowing through his cassette collection when he walked in the door?
It was pretty much inevitable that this technology would come about when it did. CD prices were already astronomical long before the
internet download. From 1989 to 1991 I worked at The Music Man, David Campbell's indie store in a shopping mall who fought a one-man battle against rocketing CD prices by pricing every single CD in his store at $13.99. Eventually the loss we took prevented us from keeping up with that expensive overhead, and we left the mall for a shopping center, which then promptly closed several months later. Now my store is selling
Musicpass cards for $12.99 each, which is about the same price (and in some cases maybe a little higher) than most albums you can already download off of
iTunes. Places like Best Buy have now built customer loyalty with their
CDs prices similarly, even though they take a bit of a loss selling them at that level. Of course, that customer loyalty brings them back to the store for the big-ticket items like TVs and stereos and computers, which is where they make their money back from the
CDs. At my store, our
CDs are our big-ticket items.
The history of recorded music is still only about a hundred years old, and has been officially a lucrative enterprise virtually ever since Caruso sold those first million copies in 1907. We've come from the wax
cylinder to this in such an amazingly short amount of time that it still astounds me to think about it. Sure, it's putting me out of business. But cell phones buried my aunt's pager company. And I'm certain something will come along to kill that industry off as well. Maybe something like what Andrea Martin had
implanted in her tooth in
Hedwig And The Angry Inch. Maybe carrier pigeons will make a fashionable comeback. Carrier pigeons with pagers. I'm all for the tin-can-on-a-string
resurgence myself. I'm sure I'd still get better reception than I did on my
Verizon cellular.
I mourn for the olden days, sure. Although it's more nostalgia than modern practicality. A young lady told me the other day that she would never have been able to do that album cover quiz I posted last week because she didn't grow up with album cover art. Granted, most of the albums on that quiz were a
smidge antiquated, especially for today's youth. Would a young modern-day
diehard audiophile still know the answers? Probably not. Heck, even I didn't. But in this post-industrial revolution future of massive leisure time and ridiculous amounts of attention lavished on entertainment, there is far too much of it out there to know everything about. People can cherry-pick their favorite music without ever having known a single other band that came before it, or even another modern
contemporary. Kids into punk these days have never heard the Dead
Kennedys, let alone the Sex Pistols. And they don't need to. There's just too much out there. And the
internet is a constant open artery from where it all flows.
But there used to be such a... I don't know... a social activity to searching for music that I would have missed out on, if I had the
internet back in college, or even high school. Joe and I would drive into the city and run our fingers over cassettes and
LPs, hardly knowing the names -- albums from bands we would have never had even heard of unless we hadn't have bought the album based entirely on the album cover art, like
this one,
this one, and
this one. And then we'd go have a cheap meal at Long John Silvers and sit and go over all the liner notes and inner sleeve work. And we'd go to Joe's mother's house up in the mountains and use her record player and sit out there in the eerie quiet of the wilderness and play these albums, listening together, experiencing those first revelations face-to-face. There's just no replacing the memories of those tremendous interactive musical experiences.
Do people still experience that tactile human socialization when it comes to downloading off the
internet? Sure, I hang out at music message boards, and they were a Godsend to me during those times when we were all discovering and mailing trades back and forth to one another. I would have never had even heard of Les
Rallizes Denudes, or seen
Jandek live, or even sought out The Monks CD for that matter. I suppose music exploration can still be a social activity in a sense. A virtual sense, perhaps. But still... would I have ever met my dear
Lloyd in England or trade old blues tunes with
Heinz in Germany if it wasn't for the
internet? Both of whom I met through music? Would we have all met as early as my college era if the
internet had been invented as far back as then?
ITunes isn't the answer to everything. Right now I'm cursing that I can't find a single Klaus Nomi track, or anything from the Jimmy Castor Bunch that isn't a sodding greatest hits package. But hey, the technology is still young. As long as we don't lose our ability to connect with one another. As long as the
internet doesn't mold us to the rude, anti-social, instant gratification demanding, er... uh... oh,
nevermind.